Affiliate commissions tracked without spreadsheets

An affiliate program for SaaS that tracks commissions automatically, straight from payments.

Context

Distribution is the biggest pain for anyone launching a SaaS. Affiliate programs work well in e-commerce, but in SaaS commissions are recurring and spreadsheets don’t scale. Embalo brings that model to SaaS.

Constraints

Commissions depend on recurring payments, refunds and cancellations.
Founders don’t want to integrate yet another complex system.

Decisions and trade-offs

Read payments where they happen. An app inside Stripe follows the charges instead of asking founders to export data.
Event-driven commissions. Every payment, refund or cancellation adjusts the commission automatically.

Result

Product launching, with a public landing page at useembalo.com.

What I’d do differently

Validate the affiliate sign-up flow with a handful of founders before building the full dashboard.